Overview
Tasked with increasing the average sale amount per customer through creating a fictitious rewards program and running a campaign through several different platforms. The goal was to bring the company’s ROAS from 0% to 20%.
Responsibilities
Created the loyalty program and the conversion funnel with the appropriate digital channel for each stage. Focused on the Paid Search and keyword list, as well as Display Ads, Re-Targeting, and Social Media Ads.
Tools
Facebook Ads, Twitter Ads, Google Ads, Canva, SEMrush, The HOTH.
“Sam is an excellent resource, and a master at both marketing as well as channel management. She has been a real gem to my clients and contacts. She makes sure all the deadlines meet and that also with the highest standards. She is a hardworking and dedicated person who will complete projects in a given time frame.”
Ankur L., Managing Partner & EVP
Samantha's Digital Marketing Portfolio 